In promotion and advertising, a testimonial or endorsement consists of a written or spoken statement, sometimes from a person figure, sometimes from a private citizen, extolling the virtue of some product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas "endorsement" usually applies to pitches by celebrities.
- From Wikipedia, the free encyclopedia
In Energy Up, we have all of the above and more: published medical results, supportive statements from participants and administrators, and celebrity endorsements. We have been pulling this wagon up hill and are thrilled to see so many people jumping on board, but remember, it is still an uphill road. Together we will get to the top!
"The Energy Up program prevented significant weight gain in girls with healthy BMI ranges (BMI<25) and girls at risk for health related diseases (BMI between 25 and 30). The program achieved substantial weight loss in participants whose weight put them in the 'Danger Zone' (BMI>35) for health-related diseases."
- Conclusion from research conducted by a group of Medical Advisors working with Columbia University to analyze the Energy-Up program data from September 2003 to June 2004
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“I think with the epidemic of type 2 diabetes and obesity in children in this country that it’s a great program to get kids thinking about at an early age.”
- Katie Couric, NBC Today Show Co-Anchor
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“I feel really happy because I lost weight. I feel really good when I get all these compliments. It has really improved my self-esteem. I enjoy being an example to my family by eating healthy and exercising.”
- Ramoa Fittipaldi
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“I actually became involved in the program or the community because there is an increase in type 2 diabetes
in our community.”
- Dr. Ileana Vargas, Assistant Clinical Professor of Pediatrics at New York Presbyterian Hospital, Columbia University Campus
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“My self-esteem increased a “ton” since the beginning of the program. I used to only exercise when it was mandatory and ate greasy, fatty foods. As a result, I was unhealthy with acne problems. I have lost 30 pounds and my face has cleared up. I exercise, eat healthy and feel great because I feel good and look good.”
- Anonymous
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“Voltage taught me that everyone has their pluses and minuses and I have a lot of pulses. I learned that it is about being healthy, not quick weight loss and that I can do it no matter what anyone else says. Thank you Voltage for helping me know what I am worth and that I am a valuable person in this world.”
- Anonymous
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